TrueChoice is dedicated to transforming the food industry through transparency, sustainability, and empowering consumers to make informed choices.

TrueChoice

We provide revolutionary testing for microplastics and nutrient quality, giving you the knowledge to make empowered, sustainable choices.

Sources: Microplastics enter our food through contaminated water, polluted soil, and packaging materials. Seafood is particularly susceptible, as ocean and river pollution mean marine animals often ingest these particles, passing them on to humans.
Food Packaging: Many plastic-packaged products, especially bottled water, are directly exposed to microplastics, which can leach into the food they contain.

Bioaccumulation: Microplastics, once ingested, tend to accumulate in tissues. This gradual buildup over time can have long-lasting effects on organs and overall health.
Intergenerational Impact: Because microplastics interfere with the body's natural hormone production, they could contribute to generational health issues, affecting not only the current population but also future generations.

Placental Barrier Penetration: Studies indicate that microplastics can cross the placental barrier, meaning they can reach the fetus during pregnancy. This exposure puts fetal development at risk.
Developmental Risks: Hormonal disruption during pregnancy can lead to developmental abnormalities. For instance:
- Neurological Development: Hormonal imbalances impact the brain's development, potentially resulting in behavioral issues, cognitive impairments, and lower IQ scores in children.
- Reproductive Health: Fetal exposure to hormone-disrupting chemicals can affect reproductive health later in life, including the potential for reduced fertility.
Increased Risk of Preterm Birth: Some studies suggest that exposure to certain microplastics and related endocrine disruptors may increase the risk of preterm birth or other pregnancy complications.

Endocrine Disruptors: Many microplastics contain chemicals like Bisphenol A (BPA) and phthalates, which mimic or interfere with hormone production. These compounds are known endocrine disruptors, meaning they interfere with hormonal balance.
Hormonal Imbalance: Exposure to these chemicals can disrupt thyroid function, alter reproductive hormones, and even affect metabolic functions. For example, BPA has been shown to mimic estrogen, leading to imbalances that can increase the risk of reproductive issues, obesity, and certain cancers.

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