At TrueChoice, we understand that knowledge is the first step toward making healthier, more sustainable decisions. That’s why we’ve created revolutionary testing kits to help consumers understand the quality of the food they eat. By analyzing nutrient density and microplastic contamination, we empower individuals to make choices that align with their health and values.

We believe that transparency is the foundation of consumer empowerment. TrueChoice is committed to rigorous testing, partnering with labs to analyze nutrient density and detect microplastics in food. Through our research, we aim to bring clarity to food choices, helping you select options that align with your health and sustainability values.

Nutrient Density Testing

In recent decades, the nutritional value of fruits, vegetables, and grains has declined significantly. Due to changes in farming practices, soil degradation, and a focus on crop yield over quality, many of the foods we eat today contain fewer vitamins, minerals, and antioxidants than they did in the past.

Why Nutrient Density Matters:

• Nutrient-dense foods are packed with the essential vitamins, minerals, and phytochemicals our bodies need to function optimally. These nutrients support immune function, energy production, brain health, and much more. When our produce is less nutrient-dense, it means we’re getting fewer health benefits, even when we eat a diet rich in fruits and vegetables.

Causes of Nutrient Decline in Produce:

• Soil Depletion: Modern agricultural practices, such as intensive farming and monoculture, deplete soil of its natural minerals, leaving less for plants to absorb. As a result, our fruits and vegetables may contain fewer essential nutrients like magnesium, iron, and calcium.

• Focus on Yield Over Quality: To meet demand, farmers often prioritize high-yield crops that grow quickly, but these varieties may not contain as many nutrients as slower-growing, heirloom varieties.

• Use of Chemical Fertilizers and Pesticides: Synthetic fertilizers may boost crop growth but lack the natural mineral balance found in organic matter. Over time, this imbalance can reduce the nutrient quality of crops.

• Selective Breeding: Many crops are selectively bred for traits like pest resistance, size, or sweetness rather than nutrient density, which further contributes to nutritional decline.

Health Impacts of Nutrient-Poor Produce:

• Nutritional Deficiencies: When our food lacks essential nutrients, we’re at a higher risk of developing deficiencies. For example, low magnesium and calcium levels can affect bone health, while a lack of antioxidants may leave us more vulnerable to chronic diseases.

• Weakened Immune System: “Without the full spectrum of vitamins and minerals, our immune system may struggle to defend against illnesses, potentially increasing susceptibility to infections.

• Long-Term Health Risks: Over time, diets low in nutrient-dense foods can lead to health issues like heart disease, obesity, and diabetes. Consuming nutrient-poor produce may also lead to overeating, as the body seeks out the missing nutrients, creating a cycle that affects overall health.

TrueChoice’s Commitment to Raising Awareness:

• At TrueChoice, we believe consumers deserve access to nutrient-dense food. Through education, advocacy, and partnerships, we aim to shine a light on the importance of nutrient density and the changes needed in our food system to support a healthier future.

Micronutrient Testing:

• Lab Analysis:

  • The lab uses advanced techniques like FTIR spectroscopy, Raman spectroscopy, or dye-based visualization to detect and quantify microplastic particles.

  • Analysis can specify:

    • Size and type of microplastic particles.

    • Likely sources (e.g., packaging, environmental contamination).

• Reporting Results:

  • Results are delivered digitally, via email or a secure portal, with clear, user-friendly explanations.

  • Reports include:

    • Levels of microplastic contamination in the sample.

    • Comparisons with safety thresholds or averages.

    • Tips for reducing exposure to microplastics.

Microplastics Testing

Microplastics are an invisible threat to our food supply. By testing for microplastic contamination, we’re taking a stand for public health and advocating for a cleaner, safer food system.

Microplastics are tiny plastic particles that find their way into our food chain, affecting seafood, produce, bottled water, and beyond. These contaminants not only impact the environment but also pose a growing health risk, especially for hormonal and reproductive health.

Health Impacts:

• Hormonal Disruption: Microplastics often contain chemicals that mimic or disrupt natural hormones, such as Bisphenol A (BPA) and phthalates. These chemicals can affect thyroid function, reproductive health, and even metabolic processes.

• Fetal Development Risks: During pregnancy, exposure to microplastics and related chemicals can have lifelong effects on a child’s health, including cognitive impairments, reproductive health issues, and developmental delays.

• Long-Term Risks: As microplastics accumulate in our bodies, they pose increased risks for chronic health conditions, including cardiovascular disease and cancer.

Our Role in Change:

• TrueChoice is dedicated to raising awareness about microplastics in food. Through testing advocacy and education, we’re committed to helping consumers understand and reduce exposure to these contaminants.

Microplastic Testing:

• Lab Analysis:

  • The lab uses advanced techniques like FTIR spectroscopy, Raman spectroscopy, or dye-based visualization to detect and quantify microplastic particles.

  • Analysis can specify:

    • Size and type of microplastic particles.

    • Likely sources (e.g., packaging, environmental contamination).

• Reporting Results:

  • Results are delivered digitally, via email or a secure portal, with clear, user-friendly explanations.

  • Reports include:

    • Levels of microplastic contamination in the sample.

    • Comparisons with safety thresholds or averages.

    • Tips for reducing exposure to microplastics.

Heavy Metal Testing

Heavy metals are naturally occurring elements, but when they contaminate our food and water supply, they can pose serious health risks. TrueChoice's Heavy Metals Testing Kit helps you identify the presence of harmful metals in your food, water, and soil, empowering you to make informed decisions to protect your health.

What Are Heavy Metals?

Heavy metals like lead, cadmium, arsenic, and mercury can accumulate in the environment due to:

• Industrial pollution: Manufacturing, mining, and waste disposal introduce heavy metals into soil and water.

• Agricultural runoff: Pesticides and fertilizers can carry heavy metals into crops.

• Food production practices: Contamination can occur during processing, packaging, or from the soil where crops are grown.

Health Impacts of Heavy Metals:

Chronic exposure to heavy metals, even at low levels, can have devastating effects on health:

• Neurological Damage: Metals like lead and mercury can impair brain function, particularly in children, affecting cognitive development and memory.

• Kidney and Liver Dysfunction: Arsenic and cadmium can accumulate in vital organs, causing long-term damage.

• Cancer Risk: Heavy metals are classified as carcinogens and can increase the risk of various cancers over time.

• Reproductive Health Issues: Exposure to heavy metals can disrupt hormonal balance and affect fertility.

• Cardiovascular Problems: Heavy metal exposure is linked to hypertension and heart disease.

TrueChoice’s Heavy Metals Testing Kit:

Our Heavy Metals Testing Kit provides an accessible way to detect harmful metals in:

• Fruits and vegetables

• Seafood and meat

• Drinking water

• Soil for gardening

With easy-to-use instructions and clear results, the kit helps you understand the risks in your environment and take action to reduce exposure.

Heavy Metal Testing:

• Techniques: ICP-MS, Atomic Absorption Spectroscopy (AAS).

• Reports: Levels of toxic metals, health risk analysis, remediation suggestions.

Kit Components:

• Sample Collection Tools:

  • Sterile pipettes, water filters, swabs, and small containers.

• Instructions and Guidelines:

  • Step-by-step instructions for sample collection and preparation.

  • QR code linking to video tutorials or additional resources.

• Prepaid Return Packaging:

  • Insulated envelope or container for safe sample shipping.

• Tracking Code:

  • Barcode or QR code to track sample processing status.

Pricing Model

1. Kit Pricing for Consumers:

   • Single Kit: $49.99 (includes lab analysis and return shipping).

   • Subscription Model: $39.99 per kit (monthly or quarterly plans).

2. Bulk Pricing for Businesses:

   • Tiered discounts based on volume (e.g., $35/kit for 50+ units).

   • Add-ons: Certification and consultation services.

3. Add-Ons:

   • Detailed contamination report: $15 extra.

   • Personalized recommendations (e.g., water filtration systems, product swaps): $25 extra.