Legal
Privacy Policy
In short:
- This website has no accounts and no forms. We don't ask you for personal information.
- We use PostHog analytics to see how people use the site: which pages are viewed, how far people scroll, and which buttons are clicked.
- If you email us, we use your message only to reply and follow up.
- We don't sell or share personal information for advertising.
Who we are
This policy covers the website at truechoice.us, operated by TrueChoice Index ("TrueChoice," "we," "us"). It applies only to this website. Agreements with design partners and customers for the TrueChoice platform are covered by separate terms.
What we collect
| Information | How we get it | Why |
|---|---|---|
| Usage data: pages viewed, time on page, clicks on links and buttons, referring site, approximate location (city or country), browser and device type | PostHog analytics, which runs in your browser when you visit | To understand which parts of the site are useful and improve it |
| A random identifier stored in your browser | Set by PostHog in a first-party cookie and local storage | To tell repeat visits apart from new ones. It isn't linked to your name or email. |
| Technical request data, such as IP address and request time | Recorded by our hosting provider and font provider when your browser loads the page | To deliver the site, keep it secure, and diagnose problems |
| Your name, email address and anything you write to us | When you email us | To reply to you and, if you ask, to discuss working together |
We don't use session recording, advertising pixels, or cross-site tracking on this website.
Service providers
We rely on a small number of providers that process data on our behalf:
- PostHog (analytics), with data stored in the United States.
- Vercel (website hosting and delivery).
- Google Fonts (typefaces), which receives your IP address when the page loads its fonts.
- Google Workspace (email), for messages you send us.
We don't sell personal information, and we don't share it with third parties for their own marketing. We may disclose information if required by law, or as part of a merger, financing or sale of the business, subject to this policy.
Cookies and similar technologies
PostHog stores a first-party cookie and local storage entry on truechoice.us to recognize repeat visits. You can block or delete cookies in your browser settings, or use a content blocker, and the site will still work.
How long we keep it
Analytics data is kept for as long as it's useful for understanding site trends, and no longer than our PostHog plan's retention period. Emails are kept as long as the conversation or relationship is active and for a reasonable period afterward.
Your choices and rights
Depending on where you live, including California and the EU/UK, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it, or to opt out of certain processing. To make a request, email us at the address below. We'll respond within the time the law requires and won't treat you differently for asking.
Children
This website is meant for businesses and isn't directed to children under 16. We don't knowingly collect their information.
Security
The site is served only over HTTPS, and we limit access to analytics and email to the people who need it. No method of transmission or storage is completely secure.
Changes
If we change this policy, we'll update the effective date above. Material changes will be noted on this page.
Contact
Questions or requests: corina@truechoice.us